Client - Platinum Days of Love
Campaign - #CommitToLove
Objective:
Engage audience as they launch their new 'engagement collection' for couples.
Our Approach:
We created a series of emotive creatives highlighting the nuances of modern relationships and how they have evolved over time. From household chores becoming gender agnostic to being each other's best friends above spouses, the modern relationships are unique, just like platinum.
Along with the narratives, we ran a week-long contest asking users to share their vows with their spouses and tell us what makes their relationship unique.
The contest garnered over 800 entries. The winner received platinum rings (his and hers)
Manifesto
Marrying the designs to our campaign communication
Contest
Few of the entries
